The occasion changes the brief
Hot brew often supports a slower tea ritual, while cold brew can emphasize color, visible fruit and refreshment. The intended occasion should be discussed before packaging and serving claims are finalized.
Preparation guidance must match the product
Water volume, steeping time and temperature should come from the approved product specification. Generic instructions should not replace product-specific guidance.
Make the front of pack clear
If a product supports both occasions, the pack can communicate both. If one method is preferred, the design should make that priority easy to understand.
Keep the review product-specific.
This guide provides general commercial orientation. Confirm the current product specification, certificate scope and destination-market requirements before final artwork or purchase decisions.
